NeoGames’ subsidiary, Pariplay, continues to bring its services to new jurisdictions. The company’s original content and aggregation solution have been licensed in Buenos Aires City, Argentina, and will be available to local gaming license holders.
Pariplay Now Licensed in City of Buenos Aires
The permit is issued by the Government of the City of Buenos Aires, which is an independent jurisdiction in Argentina for the purposes of iGaming regulation. This marks the latest important entry for Pariplay in Latin America, as the company seeks to establish a recognizable footprint in both North and South America.
The Autonomous City of Buenos Aires has three million people and a sizable gaming audience. This means that Tier 1 operators in the jurisdiction who hold the relevant licenses can now feature any of the 14,000 titles provided by Pariplay through its Fusion platform and some 80+ providers. Integration is easy, and Pariplay’s solution delivers across the board of categories, including instant games, virtual sports, poker, bingo, and sportsbook.
Pariplay also features a number of ancillary features and solutions that help operators to promote the products and make them more accessible, with options such as free spins, independent bonus wallets, spin the wheel feature, raffle rocket, tournaments, and more. Pariplay managing director Adrian Bailey welcomed the development and said:
The Autonomous City of Buenos Aires has a rich heritage in the industry, and it is very satisfying to have gained our first supplier license in Argentina.
Pariplay managing director Adrian Bailey
Pariplay director for Latin America and the Caribbean Jorge L Morales was equally thrilled with the opportunity to welcome this new development in Buenos Aires. The region is poised to explode in terms of iGaming and sports betting and securing permits to operate in some of the most lucrative markets is an important step forward for the company.
Buenos Aires and Argentina are an essential part of the company’s growth strategy in the region. Pariplay already has a strong presence in both Mexico and Colombia, and the company obtained a license in Canada earlier this year. Pariplay is on a tear so far as expanding its reach in new jurisdictions is concerned.