It’s a small revolution in the landscape of the football equipment supplier. After more than 20 years of collaboration, the PUMA brand and the Italian Football Federation (FIGC) have stopped developing the Squadra Azzurra jerseys together. Its German competitor adidas took over, as announced at the beginning of last year in a press release.
“We are incredibly proud to announce this long-term partnership with Federazione Italiana Giuoco Calcio. We are delighted to have one of the most successful international football teams in our international federation portfolio. We look forward to achieving great things together”explained Kasper Rørsted, CEO of adidas, which already equips Spain, Germany, Belgium and Argentina.
A very symbolic video
To announce Italy’s 2023 home jersey, the three-stripe brand has pulled out all the stops with a video filled with a strong symbol, marked by an idea of rebirth, rebuilding and returning to its identity.
Because indeed, the Squadra Azzurra lives very dark hours after having missed the last two planes for the World Cup (Russia 2018 and Qatar 2022). Coach Roberto Mancini continues to rebuild the national team little by little in the hope of being ready to defend his title at the next Euro in 2024.
A simple but effective jersey for adidas’ first steps in Italy
“We are ready to enter a new era. The promises of the future meet the greats of the past, in search of the symbol and the soul of Italian football.wrote the official Nazionale account on its Twitter account on Tuesday morning to share the announcement of the new blue and gold jersey as well as the other white and navy jersey.
Note that the home jersey will be worn for the first time this Wednesday, January 18. Not by the A’s, but by the Italian U18s, who face Spain at the Federal Technical Center in Coverciano. Seek the glories of yesteryear to regain its place in world football, such is the philosophy behind this Italian shirt. Romanticism, history and poetry, very Italian ingredients.
Pub. the
update the
